![]() Let’s get right down to it - I want you to burn the following statements into your brain, because everything hinges on these two modes: Much can be said for what makes a successful marketing campaign after your Kickstarter ends, but I will not cover that here (or I might as well a book for all the information that subject would contain). Kickstarter projects have a number of phases, but the two that I will be focusing on are pre-launch and post-launch (while your Kickstarter is live). My experience across hundreds of industries has allowed me to work with many different customer groups, and my success hinges on my ability to understand and monetize the message that makes them want to buy, call, or request a quote now (not later). This probably just sounds like common sense, but the “why” is an interesting insight into the mind of a consumer and is a cornerstone of my post-launch marketing strategy.Īnd I’m excited to share the tactics and strategies I’ve used to help awesome creators like you find great success on Kickstarter. Campaigns that fund early are more successful than campaigns that take a few days or weeks to reach their goal. On a philosophical level, the goal of every campaign I run is to fund on day 1 and as fast as possible. In just our first 6 months, we helped raise almost a million dollars for board game clients through Kickstarter. I am a passionate board game player and designer, and in 2019 I combined these passions with my business by running Kickstarter client projects. ![]() Since 2009, I have spent millions of marketing dollars and made tens of millions in return for over 400 clients across four continents. My name is Andrew Lowen, and I am the CEO of Next Level Web, a digital marketing agency based in San Diego, California.
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